Western Electric uses internal code names to identify products (and services) that are in development and not yet released to the public. Once a Western Electric product is announced to the public, it will receive and be promoted under a commercial name (e.g., AMT#001).
After Western Electric announces a product or service under its commercial name, all reference to that product or service by the Western Electric code name should cease entirely, and instead should be made with the commercial name only. Use of the correct Western Electric commercial product names in advertising and marketing materials is essential to accurate and effective marketing communications, and to avoid potential legal claims based on the use of a Western Electric code name.
Customers, licensees, and other third parties are not authorized by Western Electric to use Western Electric code names in advertising, promotion or marketing of any product or service. The use of any Western Electric code name in advertising will automatically disqualify the advertisement from qualification for reimbursement under any Western Electric cooperative marketing program, and could result in termination from Western Electric marketing programs.
Notwithstanding the above, Western Electric will not object to a limited reference to the Western Electric code name by customers and licensees at trade shows or in press releases, channel presentations, technical papers and marketing collateral, that are distributed to a defined ("targeted") audience – not the general public. In addition, Western Electric® does not object to customer/licensee use of "unique technology names" in marketing materials in lieu of the code name (or in advertising) if accurate and not misleading. However, any such use of the code name is at the user's sole risk (see below).
Western Electric does not represent or warrant that any Western Electric code name is non-infringing or available for use in commerce. Use by customers, licensees, or other third parties of Western Electric code names may provoke legal challenges from others claiming rights in such names, and may result in legal liability. Western Electric accepts no responsibility or liability arising from or related to such third party use (in any way) of Western Electric code names. Western Electric will not under any circumstances indemnify, defend or hold harmless any customer, licensee, or other third party for the use of a Western Electric code name. Third party use of Western Electric code names is at the user's sole risk.
Should you have any questions regarding the use of a Western Electric code name, please send email to firstname.lastname@example.org.